17 Of The Best Japanese Beauty Products For Men

Tanja Warwick
by Tanja Warwick
9 min read
17 Of The Best Japanese Beauty Products For Men-Japanese Taste
Jump to:

    Good hygiene and skincare are vital for any self-grooming routine, for men especially. Although their skin generally produces more oil than women, it is often much drier so the need to cleanse and moisturize is much greater. By taking care of your body and skin with the appropriate moisturizers, washes, lotions, and cleansers, you will keep your skin clean and healthy-looking and help prevent the appearance of wrinkles, blemishes, and other signs of aging.

    The Japanese beauty products for men listed below are among the best and most effective on the market today and could become an essential part of your routine.

    How we decided
    • Deep Cleansing ActionWashes remove excess oil, dirt, and impurities while targeting pores or acne effectively.
    • Hydration BalanceProducts moisturize dry skin without stripping, using hyaluronic acid, collagen, or glycerin.
    • Gentle Daily FormulasSelections suit men's thicker skin, preventing irritation with soothing, fragrance-light ingredients.

    Let’s look at some of the best Japanese beauty products for men that should become an essential part of your routine.

    Best Men's Facial Washes

    Best Face Wash for Dry Skin

    Kao Men’s Bioré Facial Wash Deep Moist

    This Japanese deep facial wash from Kao is packed full of moisturizing ingredients that penetrate deep into the pores to help remove impurities in your skin and reduce sebum, an oily, waxy substance that is naturally produced by your body, for a healthier and fresher-looking texture.

    The Biore Facial Wash is best suited for men with dry skin because of its unique foaming formula which was developed to help prevent dry patches and rehydrate. The product can be used as part of your daily facial routine as well as a shaving foam.

    Best for daily moisture wash men
    Men's Bioré Facial Wash Moisturizing Face Cleanser For Men 130g

    Men's Bioré Facial Wash Moisturizing Face Cleanser For Men 130g

    Men's Bioré Facial Wash Moisturizing Face Cleanser for Men is designed with a focus on skin care, incorporating a moist gel formula. This facial cleanser effectively retains skin moisture during washing, leaving the skin feeling refreshed without any tightness or dryness, particularly on the cheeks and around the mouth. Its non-scrub type formulation ensures a gentle cleansing experience, helping to prevent acne while maintaining skin health. The cleanser features a pleasant citrus floral scent, adding a touch of freshness to the cleansing routine.
    €9,10
    Pros
    • Thick foam cleanses gently
    • Moisturizes without dryness
    • Quick rinse fresh feel
    Cons
    • Contains fragrance

    Best Face Wash for Pore Removal

    Rohto Oxy Perfect Face Wash Men’s Acne Cleanser

    This powerful Japanese facial wash offers deep pore cleansing as well as soothing and moisturizing benefits for clogged and oily skin. Frequent use will help to ensure the exfoliating ingredients regularly absorb oil and purify your pores.

    This all-purpose facial wash is enriched with acne-clearing ingredients that work effectively to soothe irritated skin and improve the appearance of dry and distressed skin by reducing peeling and eliminating most traces of acne-causing germs.

    Best for oily acne-prone male skin
    Rohto Oxy Perfect Face Wash Men’s Acne Cleanser 130g

    Rohto Oxy Perfect Face Wash Men’s Acne Cleanser 130g

    Oxy Perfect Face Wash Cleanser purifies your skin by removing dirt and oil from pores.
    €9,46
    Pros
    • Kills 99.9% acne bacteria
    • Oil absorb exfoliate clear
    • Cooling menthol refreshes
    Cons
    • Menthol may irritate skin
    • May be drying for dry skin

    Best Foaming Face Wash for Men

    Shiseido Uno Whip Wash Moist Men's Cleanser

    Uno Whip Wash Moist Men’s Cleanser from Shiseido is a Japanese foaming cream for regular to dry skin that helps to remove impurities and excess oil while locking in moisture and leaving behind a refreshing citrus fragrance.

    Ingredients such as hyaluronic acid, collagen, and glycerin pull water into the outer layers of your skin leaving it looking healthy and restored and protected against potentially harmful UV rays.

    Best for oil-control men's routine
    Shiseido Uno Whip Wash Moist Men's Cleanser 130g

    Shiseido Uno Whip Wash Moist Men's Cleanser 130g

    Shiseido Uno Whip Wash Moist is a foaming cleanser for men that removes impurities and other residues and at the same time leaves the skin with necessary moisture.
    €10,09
    Pros
    • Deep cleans without dryness
    • Controls oil effectively
    • Suitable for normal to dry skin
    • No coloring & mineral oil
    Cons
    • Not suitable for oil skin
    • Contains fragrance

    Best Face Wash for Oily Skin

    Shiseido Men Cleansing Foam Facial Wash

    The Shiseido Men Facial Wash is a foaming lotion that helps to remove impurities and excess oil from oily and rough skin while moisturizing and protecting its outer layer.

    Contains extracts of Camellia Seed and Sophora Angustifolia root, both rich sources of antioxidants known for their moisturizing properties, and Sorbitol which helps to lock in moisture for longer-lasting impact.

    This 2-in-1 daily facial wash also doubles as a shaving foam. It helps to create a protective layer that softens your skin before shaving.

    Best for quick energizing cleanse
    Shiseido Men Cleansing Foam Facial Wash 130g

    Shiseido Men Cleansing Foam Facial Wash 130g

    This facial cleanser, developed by a state-of-art skincare science, removes dirt and excess oil while respecting vital skin moisture.
    €35,69
    Pros
    • Rich foam
    • Hydrates smooth no tight
    • Non-comedogenic
    Cons
    • Contains fragrance

    Best Specialty Face Washes

    Ishizawa Lab Keana Nadeshiko Baking Soda Scrub Face Wash for Men

    The Keana baking soda scrub wash from Ishizawa Lab is ideally suited for drier and blemish-prone skin as it cleanses black and bumpy pores while hydrating and protecting your skin’s surface.

    The product is a deep pore facial wash, which means that the key ingredient Papain helps to open clogged pores and treat imperfections on your skin’s surface, while baking soda helps to remove dead skin cells, and eucalyptus will leave your face feeling refreshed.

    Best for blackhead scrub on nose
    Ishizawa Lab Keana Nadeshiko Baking Soda Scrub Face Wash for Men 100g

    Ishizawa Lab Keana Nadeshiko Baking Soda Scrub Face Wash for Men 100g

    This is a scrub face wash for men that cleanses the pores thoroughly while keeps moisture on your skin.
    €23,79
    Pros
    • Baking soda unclogs pores
    • Eggshell smooths rough skin
    • Charcoal absorbs excess oil
    Cons
    • May takes time to foam up
    • Hard to measure powder

    Rohto Oxy Deep Face Wash Men’s Charcoal Cleanser

    This Oxy Deep Face Wash Men’s Charcoal Cleanser is a Japanese facial wash for men that harnesses microparticles of charcoal and algae to remove impurities, excess oil, and dirt from your pores and prevent your skin from drying out.

    The cleanser also contains skin-tightening ingredients which help to manage blocked pores and leave behind a refreshing menthol fragrance. Beyond its cleansing and hydrating abilities, additional benefits of charcoal use include absorption of bacteria, chemicals, and other everyday particles that can be harmful to the outer layer of your skin.

    Best for feeling refreshed
    Rohto Oxy Deep Face Wash Men’s Charcoal Cleanser 200g

    Rohto Oxy Deep Face Wash Men’s Charcoal Cleanser 200g

    Rohto Oxy Deep Wash is a Japanese face wash for men featuring micro particles of charcoal and scrub to remove dirt, sebum and keratin from pores.
    €11,78
    Pros
    • Charcoal deep pore purify
    • Exfoliates dead cells oil
    • Cool sensation refreshes
    Cons
    • Strong menthol for some
    • Contains fragrance

    Best Men's Lotion

    Shiseido Men Hydrating Lotion

    This men’s facial lotion moisturizes your skin while protecting it against dryness and harsh external elements by helping to regenerate its natural protective barrier.

    The unique hydrating formula includes plant-based ingredients such as Betula Platyphylla Japonica Bark Extract, which is known for its antimicrobial properties and for helping to reduce skin inflammation. Other ingredients include several vitamin-based organic compounds, and Thiotaurine, a hydrating agent known for its antioxidant properties and for helping to reduce excess oil produced by your skin.

    Best for non-greasy male hydration
    Shiseido Men Energizing Moisturizer Extra Light Fluid Milky Lotion 100ml

    Shiseido Men Energizing Moisturizer Extra Light Fluid Milky Lotion 100ml

    Shiseido Men Energizing Moisturizer Extra Light Fluid is a lightweight, fast-absorbing milky lotion designed to energize and hydrate men’s skin. Infused with advanced skincare technology, it helps prevent roughness, dryness, and the appearance of fine lines while enhancing the skin’s natural moisture barrier. Perfect after cleansing or shaving, it leaves the skin feeling refreshed, smooth, and vibrant for hours.
    €66,64
    Pros
    • Light fluid absorbs fast
    • Hydrates 24hr no sticky
    • Soothing post-shave care
    Cons
    • Contains fragrance
    • Not alcohol-free

    Best Men's Face Cream

    Shiseido Tactics Men’s Moisturizing Face Cream

    Tactics is the original high-performance moisturizing face cream for men from Shideido. It helps tackle skin dullness, wrinkles, and loss of firmness.

    Key ingredients include Potassium hydroxide which is used to cleanse and help balance your skin’s pH level, and Squalane which gives your skin a smooth silky appearance. Tactics men’s face cream is long-lasting and ideally suited for normal to dry skin types.

    Best for firming aging men's skin
    Shiseido Men Skin Empowering Cream Anti-Aging Moisturizer for Men 50g

    Shiseido Men Skin Empowering Cream Anti-Aging Moisturizer for Men 50g

    Shiseido Men Skin Empowering Cream is a high-performance anti-aging moisturizer specifically designed for men’s skin, addressing the unique challenges of accelerated aging. This cream not only enhances skin firmness and elasticity but also provides intensive hydration, making it an essential part of any skincare routine.
    €177,31
    Pros
    • Firms resilience anti-aging
    • Smooth texture
    • Deep moisture
    Cons
    • Small jar premium feel
    • Contains fragrance

    Best Men's Facial Sheets

    Best Facial Sheets for Oily Skin

    Kao Men's Bioré Facial Sheet Cool

    The Bioré men’s facial sheets by Kao will keep your face clean and smooth and menthol fresh in all weather conditions. These tough and durable cleansing wipes are designed to remove dirt, sweat, and other harmful substances that build up from continued exposure to everyday pollutants. Each sheet contains antibacterial and Sebum-absorbing ingredients that help to remove impurities and eliminate acne and excess oil from the surface of your skin, leaving it feeling cool and cleansed.

    Best for post-gym cool wipe down
    Men's Bioré Facial Sheet Cool 34 Sheets

    Men's Bioré Facial Sheet Cool 34 Sheets

    Refresh your skin anytime, anywhere with Biore’s Cool Ocean Face Sheet. Made with a tough, thick mesh, each sheet wipes away sebum, dirt, and stickiness without tearing or drying out. One sheet is all you need to cleanse your face and upper body.
    €14,27
    Pros
    • Cool menthol instant refresh
    • Wipes sweat oil dirt
    • Large thick sheet
    Cons
    • Cooling strong for sensitive
    • One-time use sheets

    Best Facial Sheets for Dry Skin

    Ishizawa Lab Keana Nadeshiko Pore Care Men's Face Mask

    The Nadeshiko Pore Care Face Mask for men is designed to hydrate your skin and tighten your pores, leaving your skin smoother and softer in just five minutes.

    The unique combination of ingredients includes collagen which helps to regenerate dry and damaged skin, Hyaluronic acid which improves the suppleness and softness of your skin, and luffa extract and chamomile extract which are known for their antioxidant properties and for enhancing your skin’s overall appearance.

    Best for male pore tightening
    Ishizawa Lab Keana Nadeshiko Pore Care Men's Face Mask 10 Sheets

    Ishizawa Lab Keana Nadeshiko Pore Care Men's Face Mask 10 Sheets

    Keana Nadeshiko men's face mask is a Japanese facial sheet type mask for men that minimizes the appearance of enlarged pores and nourishes the skin.
    €16,65
    Pros
    • Baking soda tightens pores
    • Moisturizes smooth finish
    • Can use daily
    Cons
    • 5mins wait time
    • Not Individually pack

    Best Men's Nose Strips

    Kose Cosmeport Softymo Men's Nose Strips Nose Clean Pack

    The Cosmeport Softyo Men’s Nose Strips from Kose Japan help to remove impurities such as dirt and bacteria, eliminating blackheads and absorbing excess oil, to leave your skin feeling clean and smooth.

    Key ingredients include alpha hydroxy acids commonly used as exfoliants to help remove dead skin cells, and charcoal, which absorbs oil and helps to reduce the appearance of shiny, greasy-looking skin. The product also contains Tocopherol Acetate, used for its antioxidant properties and defending skin from pollution and other environmental stressors that contribute to signs of aging.

    Best for stubborn nose blackheads
    Softymo Men's Nose Strips Nose Clean Pack 10 ct.

    Softymo Men's Nose Strips Nose Clean Pack 10 ct.

    These Softymo Nose Strips for Men effectively remove all the impurities, blackheads and any other dirt from pores.
    €8,27
    Pros
    • Pulls blackheads cleanly
    • Painless removal easy
    Cons
    • Nose area only
    • Weekly use limit

    Best Men's Post-Grooming Products

    Best Body Cream

    Lenor Proudmen Men's Grooming Balm Citrus Fragrance Cream

    This men’s body cream from Lenor features odor-eliminating and skin-revitalizing properties that will have a lasting hydrating effect on your skin and leave behind a subtle citrus fragrance for hours after application.

    Key ingredients include kaki tannin, a persimmon fruit extract known for its antioxidant and odor-reducing properties, and six essential oils ideal for reducing stress, skin inflammation, and even headaches. The naturally refreshing citrus and green wood fragrances are known for their powerful stress-reducing aromatherapy benefits. We also offer this body balm in wood and citrus musk scents.

    Best for groomed citrus fresh men
    Proudmen Men's Grooming Balm Citrus Fragrance Cream 40g

    Proudmen Men's Grooming Balm Citrus Fragrance Cream 40g

    Proudmen was established to deliver refined grooming products tailored for discerning men.
    €47,48
    Pros
    • Hides body hair odor
    • Citrus fresh all day
    • Multi-use hands suit
    • Small jar portable
    Cons
    • Strong scent may linger

    Best Deodorant

    Deonatulle Soft Stone Deodorant Double (Unscented)

    One of the best-selling deodorant brands in Japan, the award-winning Soft Stone Deodorant Double from Deonatulle offers a compact and simple way to keep your underarms feeling fresh and dry all day long while containing sweat and odor at the source.

    This long-lasting direct-application deodorant stick contains alum, a natural and unscented volcanic mineral salt known for its antibacterial and odor-prevention properties. The deodorant is also quick drying, which means that there is no white residue left behind that will rub off on your clothes after application.

    Best for unscented underarm protection
    Deonatulle Soft Stone Deodorant Double (Unscented) 20g

    Deonatulle Soft Stone Deodorant Double (Unscented) 20g

    Deonatulle series is the best-selling brand of directly-applying antiperspirant and deodorant products in Japan. This one is a stick-type antiperspirant/deodorant product to freshen your underarm.
    €21,42
    Pros
    • Long-lasting sweat control
    • Unscented no residue stain
    • Small stick quick use
    Cons
    • For armpits only

    Best Men's Body Care Products

    Best Gel Cream

    DHC Men Q10 All-in-One Face Body Moisture Gel 200ml

    DHC Men all-in-one moisture gel offers complete hydration and restoration of dry and oily skin.

    Key ingredient Ubiquinone, also known as Q10, is a powerful antioxidant that helps to reduce fine lines and wrinkles and enhances overall skin firmness. The hydrating and regenerative properties of other ingredients such as tea leaf extract, which also helps to reduce skin roughness, and extracts of the Japanese Ume fruit, which contains almost twice the amount of minerals and proteins as other fruits, help to revitalize and maintain a healthy pH balance for your skin.

    Best for lazy multi-use grooming
    DHC Men Q10 All-in-One Face Body Moisture Gel 200ml

    DHC Men Q10 All-in-One Face Body Moisture Gel 200ml

    DHC Men Q10 All in One Moisture Gel is a Japanese moisturizing gel for face and body.
    €23,79 €21,41
    You save: 10% (€2,38)
    Pros
    • Q10 firms hydrate deep
    • All-in-one simple routine
    • Non-sticky quick absorb
    Cons
    • Gel might feel too light
    • Contains fragrance

    Best Medicated Skin Wash

    ULOS Medicated Skin Wash for Face and Body 300ml

    The ULOS skincare brand was built upon the concept of Cosmedics, the idea that skin health comes first. The ULOS Medicated Skin Wash was uniquely formulated to cleanse and sanitize your skin while protecting it against sweat and unpleasant body odor. Upon application, it creates a soothing lather that is gentle and easy to wash off and can be applied to both your face and body.

    Active ingredients include O-Cymen-5-ol, which prevents the growth of microorganisms and odor, and Dipotassium Glycyrrhizate known for its soothing and anti-inflammatory properties.

    ULOS Medicated Skin Wash for Face and Body 300ml

    Best Body Wash

    Kao Men's Biore Deodorant Body Wash 440ml

    This popular Biore deodorant body wash from Kao is designed for men who are concerned about their body odor. It contains moisturizing ingredients to cleanse and hydrate your skin as well as help to reduce acne on your back and chest.

    According to Kao, men sweat more often than women and also generate more sebum which can clog your pores and lead to oily-looking skin and leave a bad odor. This deodorizing wash helps to eliminate dirt that collects on your skin and sterilizes odor-causing bacteria deep in your pores while you lather, leaving behind a refreshing menthol fragrance.

    Best for active sweat odor control
    Men's Bioré Deodorant Body Wash 440ml

    Men's Bioré Deodorant Body Wash 440ml

    According to the manufacturer Kao, males tend to sweat more and generate a greater amount of sebum than females. As a result, when these accumulate in pores, they may cause a bad odor. This product is a deodorant body wash for men who are concerned about their body odor.
    €16,66
    Pros
    • Kills odor bacteria long
    • Fresh soap clean scent
    • Dense foam easy rinse
    Cons
    • Large bottle shower space
    • Menthol may irritate skin

    Best Foot Care Product

    Kinomegumi Ashirira Foot Detox Sheet for Men 6 Sheets

    Kinomegumi Ashirira Foot Detox is a superior foot sheet ideally suited for men with tired and swollen feet. It is designed to be worn overnight and leave your feet feeling fresh the following morning.

    The sheets are scented with eucalyptus and peppermint which has a deodorizing effect on your feet, and contain bamboo sap, which is known for its antioxidants and regenerative minerals that help soothe and soften tired skin. This product is ideal if you find yourself in footwear for most of the day or if you are often on your feet at work.

    Best for tired male foot relief
    Kinomegumi Ashirira Foot Detox Sheet for Men 6 Sheets

    Kinomegumi Ashirira Foot Detox Sheet for Men 6 Sheets

    Kinomegumi Ashirira sheets help to relax tired, swollen, and heavy feet during night!
    €15,35
    Pros
    • Tree extract absorbs fatigue
    • Larger size men's feet
    • Relaxing detox overnight
    Cons
    • 6 sheets limited use
    • Adhesive may shift