Muji Chocolate Coated Strawberries

If you’ve ever stepped into a Muji store, you know the brand is known for its minimalist designs and everyday essentials. But beyond stationery, home goods, and clothing, Muji also offers a range of snacks! And one of the most talked-about is their chocolate-coated strawberries. This delicious fusion of tart fruit and smooth, creamy chocolate has captured hearts around the world.

What Makes Muji Strawberry Chocolate Special?

What makes Muji Strawberry Chocolate unique is its use of whole freeze-dried strawberries, offering a burst of fruity flavor and a light, airy texture that pairs perfectly with the smooth chocolate coating.

What I also like about this snack is that it’s conveniently packed in a handy size. It’s also relatively affordable and comes in simple packaging, making it accessible.

It's also worth noting that each piece comes in an irregular size, but all share the same delicious taste. Why the irregular shape? By using whole fruits in their natural, irregular shapes, Muji simplifies the manufacturing process, eliminating the need for time- and resource-intensive size sorting. This efficiency allows them to focus on what truly matters: quality and simplicity.

Perfect for Valentine's Day & White Day

The soft pink hue of strawberries wrapped in chocolate makes Muji Strawberry Chocolate a lovely gift for Valentine’s Day or White Day.

In Japan, Valentine’s Day (February 14) is when women traditionally give chocolate to men, friends, and coworkers, with different types for each relationship. Giri-choco for obligation, tomo-choco for friends, honmei-choco for romance, and jibun-choco as a treat for yourself. 

White Day (March 14) is the follow-up occasion, where men return the favor with gifts, often chocolates, cookies, or small presents, typically valued at equal or greater than what they received.

Muji Chocolate-Coated Strawberries Flavors 

Muji has expanded the original concept into several variations, each with its own personality:

• White Chocolate Coated Strawberries – The original bestseller, combining sweet and creamy white chocolate with a burst of strawberry tartness.

• Black/Dark Chocolate Coated Strawberries – For those who love deeper cocoa notes, this version offers a richer, slightly bittersweet taste.

• Matcha Chocolate Coated Strawberries – A Japanese twist featuring earthy matcha green tea chocolate that perfectly balances the fruit’s sweetness. 

• Mascarpone Chocolate & Feuilletine Coated Strawberries – A luxurious variant with creamy mascarpone flavor and a delicate crunchy layer.

Tip: If you see a seasonal or limited-edition version, grab it! They often sell out fast!

What People Are Saying Online

Here’s what fans are saying about Muji Strawberry Chocolate:

Verified Reviews from JapaneseTaste (4.8/5 average)

“Delicious and fresh.” – Stacey H. (5 ⭐)
“These were absolutely delicious and tasted fresh. The strawberries inside still had that tangy kick, and the chocolate was smooth and creamy. I’ll be buying again!”

“Creamy chocolate… Bet you can’t just eat one!” – Janice I. (4 ⭐)
“Creamy chocolate on the outside with a slightly crunchy strawberry on the inside. Bet you can’t just eat one! Will definitely buy again!”

“Perfect snack with tangy freeze-dried strawberry.” – June S. (5 ⭐)
“Perfect snack with tangy freeze dried strawberry, mixed with chocolate. Highly recommended.”

Mentions from Reddit

“In Japan I had these freeze dried strawberries that had been soaked in white chocolate. No idea what they are called. I’ll probably never find…”
— u/cakeseeker on r/JapanTravelTips

“My favorite candy in Japan! Wish they sold these in the US. Texture of chocolate chips, but taste like chocolate covered strawberries ❤️”
— u/midoricha on r/JapaneseFood

Buzz from TikTok

“I popped into Muji…and grabbed these white chocolate–covered strawberries because they looked AMAZING.” – @holliemercedes

“What makes them truly exceptional is the balance. The vibrant, tangy notes of the freeze-dried strawberry cut through the rich, sweet…” – @travels.by.mia

Where to Buy Muji Strawberry Chocolate

While Muji stores are the most obvious source, you can also find these sweet treats through a variety of online and specialty retailers, such as Japanese Taste.