Elizabeth
Elizabeth Co., Ltd., a subsidiary of Isehan Group, specializes in high-quality Japanese cosmetics, beauty tools, and quasi-drugs. Established in 1954, the company has grown from selling in department stores to becoming a leader in the self-makeup market.
Focused on innovation, Elizabeth develops products that cater to modern beauty needs while maintaining a commitment to customer-first design. Their offerings combine functionality, elegance, and Japanese cosmetic expertise for everyday use.
Popular products include Bivo eye makeup with a memorable eye mark, Lip Guardian and Lash Guardian for sophisticated adult beauty, Lacoli double eyelid makeup, Sugar Doll nail care, and Harebare UV protection essentials. Each product is crafted to enhance natural beauty and support self-expression.
With collaborations for original brand development and variety shop exclusives, Elizabeth Co., Ltd. continues to set trends in Japanese cosmetics.
Explore our collection to experience high-quality beauty solutions designed for confidence, elegance, and everyday glamour.
