Kokuryudo

Kokuryudo

This Japanese firm carries out cosmetics manufacturing as well as the management of building lease and hotels. However, they are recognized by many Japanese and international consumers as a beauty brand. Interestingly, the origin of their brand name and the...

This Japanese firm carries out cosmetics manufacturing as well as the management of building lease and hotels. However, they are recognized by many Japanese and international consumers as a beauty brand.

Interestingly, the origin of their brand name and the cosmetic business originated from China. In 1907, there was a Japanese doctor who ran a hospital called Kokuryudo Hospital on the shore of the Heilong River (it is translated as “Kokuryu-kou” in Japanese), and he invented a skin cream for chapped skin and chilblains in the locals. It is said that this cream was a prototype of the brand’s flagship product Kokuryu Cream, and it was later marketed to Japan from 1949

Among the various sub-brands from Kokuryudo, their popular lines are the Privacy series and Hipitch series. The Privacy series is famous for being a transparent powder with a UV blocking effect while the Hipitch series has a gentle cleansing oil that removes makeup thoroughly and can be used with your wet hands.