Mizuhashi Hojudo

Mizuhashi Hojudo, founded in 1945 as a pharmaceutical company in Etchu-Toyama, proudly offers high-quality products, including skin cleansing toners and soap bars, which are crafted from carefully selected raw materials. Starting off as a small local pharmaceutical company in Toyama, Mizuhashi Hojudo has grown immensely and demand for their innovative products has increased in the Japanese market due to their dedication to researching and developing products with only the health of customers in mind.

The fundamental question guiding Mizuhashi Hojudo is, "What products are truly beneficial to customers?" Rigorous iterations ensure that only products genuinely confident in reach the market. Some offerings feature simple packaging that may not exude luxury, prioritizing the allocation of resources towards superior raw materials. The belief is that investing in the quality of ingredients is paramount, aligning with the core purpose of medicine – to enhance the health of the body.

Notably, Mizuhashi Hojudo has gained recognition for its Emulsion Removing Cleaning Lotion, a flagship product renowned for its ability to cleanse and dissolve sebum impurities, makeup particles, and residues that may clog pores. This innovative formulation lifts impurities, purifying the skin effectively. Additionally, the collection includes highly effective facial cleansing soap bars, crafted with only natural ingredients. Despite their simplicity, these soap bars work miracles, cleansing the skin and removing dead skin cells from the surface.

Here at Japanese Taste, you can find all of the best products from the brand here in our Mizuhashi Hojudo collection. Discover some of the best and most effective skincare on the Japanese market, and have it shipped straight from your home to Japan.