Sanko Seika

Sanko Seika is a beloved Japanese snack manufacturer founded in 1949 and known for its craftsmanship in senbei rice crackers. With roots in Niigata, the brand has grown into one of Japan’s leading producers of high-quality, flavorful, and innovative snacks.

Their range includes classic senbei, okaki, arare, and modern-seasoned rice snacks, offering something for every palate. The iconic Yuki no Yado senbei remains a nationwide favorite, celebrated for its perfect balance of lightly salted rice cracker and sweet milk glaze.

Sanko Seika’s commitment to premium ingredients and a blend of traditional and modern production techniques has earned the brand strong consumer trust both in Japan and internationally.

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Discover signature flavors, premium craftsmanship, and nostalgic Japanese snacks that make every bite satisfying, authentic, and irresistibly shareable. Explore our curated Sanko Seika selection and enjoy Japan’s most-loved senbei delivered to your door.

Sanko Seika