Utena

This cosmetic brand puts an emphasis on supporting consumers’ total beauty from its foundations. Their vision is forward-looking; for example, in 2014, to meet demand from overseas consumers (which significantly rose several years later), they created a special facial mask called Premium Puresa and successfully boosted their sales. It is said that this beauty sheet mask sold very well among international consumers and thus was a milestone for the brand in terms of its international business.

What makes the Premium Puresa special? Each sheet mask contains a golden beauty jelly that gives you a luxurious moment physically and mentally. In other words, with the Premium Puresa, you can experience extraordinary skincare that goes beyond mere skin hydration. If you think your regular skincare routine is insufficient and wish to occasionally give yourself a reward for working hard, this moisture mask is the one for you.